Creative Direction & Design

My role as the Art & Design Director for Mr. SAS Inc. and The Stephen A. Smith Show is to design and maintain all Creative – this includes but is not limited to brand, marketing, paid advertising, and live production work.

My goal for the rebrand of The Stephen A. Smith Show was to maintain a similar feeling to the previous design style, but redesign everything to make it punchier and more high-end to fit with Stephen A. Smith’s personal brand. The new visual brand was launched in tandem with the show’s new Studio to make sure that we called attention to the “new and improved” Stephen A. Smith Show. To give fans a sense of consistency and familiarity, we maintained some aspects from the old style, such as the theme music and cadence of the intro/outro, and kept a similar logo lockup.

All Creative was concepted and created by myself, with feedback and some specific requests directly from Stephen A. Smith.

You can view The Stephen A. Smith Show in its entirety on YouTube, and listen to it wherever ever you get your podcasts.