My role in this rebrand as the Lead Designer was to design the new logo and Art Direct the look and feel of the famous Yahoo!Sports Fantasy Football Live show, as well as branding and accompanying social content for podcasts “Yahoo Fantasy Football Show” and “Ekeler’s Edge.” The goal of the rebrand was to make the Yahoo! Fantasy Properties stand out from the competition by being bright, friendly, current, and innovative.

Executive Creative Direction: Sushant Sund
Creative Management: Amber Matsumoto
Brand Design and Art Direction: Hannah Lucca
Motion Design: Gurkan Erdemli