Brand expansion for World of Women, a web3 company focused on promoting women and diversity in tech.

We focused on expanding the pattern style from the main branding by ThoughtMatter. We created shapes from the WOW logo itself and turned them into a geometric pattern that can change color scheme based on its environment. The style is extremely adaptive and fits into any dimensions and layout, making it extremely easy to use and build from. I used these shapes to build icons for the WoW Foundation Digital Guide, which is the philanthropy and education arm of the company.

When the pattern is not used, we focus on a simple brand style using the WoWs themselves, or keep it even simpler by using only the backgrounds from the WoWs.

I also created a font based on the World of Women word mark, helping to streamline how the brand presents itself across many different assets and spaces. It is meant to feel accepting, friendly, and galactic to match the storyline behind the WoW Galaxy.