My role as a Senior Designer at ESPN includes art directing, creatively strategizing, and making custom content and marketing materials for pre-planned and real-time social media feeds, Instagram Stories, IGTV, Twitter shows, live streams, the ESPN App, and ESPN+.

Content is focused on high-level ESPN initiatives and campaigns with the goal of audience growth and engagement, focusing on younger and diverse demographics. I also have a lead role in content strategy and distribution as it pertains to creative and how well certain types of creative perform based on both internal and external analytics.