As a Creative Designer and Art Director on the Top Shot team at Dapper Labs, part of my role includes focusing on social and marketing communications. The problem I had to solve was “how do we make a complicated product easily digestible for a large amount of people who know nothing about crypto or NFTs?”

In my time with Top Shot, I led the overhaul of the Social Media brand style and creative strategy. NFTs and crypto can be very confusing, so we focused on ways we could explain and promote the product that would make sense to a larger audience, not just the people that use the product on a daily or weekly basis.

Design Direction: Tori Main
Design and Art Direction: Hannah Lucca & Kevin Aquino
Motion Design: Moira Garrovillas